The Success Of The Kellogg Company - 1513 Words

The Kellogg Company has been in business since the 1906 and has always been committed to serving nutritional cereal brands that help meet the dietary needs of people all over the world. The company’s is a major manufacturer of ready-to-eat cereal and convenience foods that include cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, etc. Kellogg has a diverse product line that include brands such as Famous Amos, Rice Kipsies, Pop-tarts, Pringles, Keebler, and Frosted Flakes just to name a few. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries worldwide. Founders, Will Keith Kellogg, along with his brother, Dr. John Harvey Kellogg, were the co-inventors of flaked cereal. In†¦show more content†¦Kellogg s also introduced several new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached the internationally market with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors like General Mills, which largely marketed children s cereals, and Post, Kellogg’s business strategy has been dependent on differentiation. Kellogg’s has committed towards having the best brands, they give its consumers high quality, nutritious products. They have several products that involve bars, beverages, cereal, crackers, and fruit flavored snacks, toaster pastries along with waffles, pancakes syrup. Kellogg also has over 29 different brands that allow consumers the freedom to choose from different brand names that fall under the Kellogg umbrella. Kellogg’s continued diversification and acquisitions will continue to be a positive step for Kellogg and their continued growth and the Pringles brand will continue to make Kellogg a major player in the global food and snack brands. For Kellogg to continue to grow its brand on an international business level it will need to introduce new categories as well and introduce new brands on a global scale, they will also need to start introducing different types of cereal and snack food that addresses the needs of the consumers with different dietary needs, with theShow MoreRelatedKelloggs History : Kellogg Brand1436 Words   |  6 PagesKellogg’s history Kellogg is a company that has been around for over 100 years. William Kellogg and his brother Dr, John Harvey, started the company in 1868. In 1898 they were able to create the first flake created from toasted maize and in 1902 they were able to create a cereal with a longer shelf life. The company started out really small, they only accepted orders through mail and they sold primarily to people they were affiliated with. They eventually came up with the idea to brand themselvesRead MoreCase Study Of Kelloggs 4ps1600 Words   |  7 PagesThe Need for Change: When a company like Kellogg’s is investigating a change in its marketing it can consider four elements. These are known as the marketing mix or 4Ps: Product: This element relates to how the company offers meets the changing needs and wants of customers. The growth in healthier lifestyles creates opportunities for Kellogg s to increase the number of products for this segment. Price: The amount a company charges for its product is important in determining sales. Super brands likeRead MoreBusiness Analysis Kelloggs Company1225 Words   |  5 PagesKellogg Company Environment Denjah Harte MGT/521 September 10, 2012 Dr. John Grabarczyk Kellogg Company Environment Analyzing a company is one function a mutual fund manager performs when deciding to invest. 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Tactics such as price competition, trade dealing, vitamin fortificationRead MoreI can remember rare occasions as a child when I would wake up for school and there would be700 Words   |  3 Pagesthe toaster and continue to get ready for their day without having to worry about too much clean-up. It was during these early days of my education that I really found a love for the sugary, fruit-filled pastries. Post Cereals was the first company to come up with the idea for a pastry that would later inspire Kelloggs Pop-Tarts. In the early part of the 1960s, Post began developing a method of packaging dog food in foil in order to keep it fresh and avoid refrigeration. They began applyingRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesDistribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processes and cut down on waste produced. (Jacobs, 2016) Every company will do things in their own way that works best for their company and their customers. An example of the values and goals of a company is good to apply to the information about what a supply chain manager does in order to fully understand their role in a company. Introduction Read MoreMediator As Impartial Third Parties1409 Words   |  6 Pagesorder to best serve the collective unit. Royce Kellogg certainly is culpable for the mess in which he finds himself while Susan Barlow also shares in that responsibility. Neither the client nor the consultant fully understood the effort and level of involvement they needed to provide in order to achieve their goals for this merger. They find themselves in this state because neither have done their part to accomplish what needs to be done. 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Proper decision making and its effective implementation is quite significant in the success of a business. Let it be a multinational company like Kellogg, the same importance is apparent. For that understanding and analysing the environment of the business will be very helpful in making a proper business decisin making forRead MoreKellogg EMBA Essay1305 Words   |  6 Pagesorganization in the field of education. Managing a business has always been my passion and the ultimate career goal. As I grew through my career, I followed a progressive career path towards reaching my goal. While working in software technology company and designing and consulting the cutting-edge products, I quickly realized my strengths – understanding the business. At a tender age of 22, I was consulting with global product owners to understand the business proposition out of every product. I