The Success Of The Kellogg Company - 1513 Words

The Kellogg Company has been in business since the 1906 and has always been committed to serving nutritional cereal brands that help meet the dietary needs of people all over the world. The company’s is a major manufacturer of ready-to-eat cereal and convenience foods that include cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, etc. Kellogg has a diverse product line that include brands such as Famous Amos, Rice Kipsies, Pop-tarts, Pringles, Keebler, and Frosted Flakes just to name a few. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries worldwide. Founders, Will Keith Kellogg, along with his brother, Dr. John Harvey Kellogg, were the co-inventors of flaked cereal. In†¦show more content†¦Kellogg s also introduced several new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits and reached the internationally market with Just Right aimed at Australians and Genmai Flakes for Japan. During this time, the company maintained success over its top competitors like General Mills, which largely marketed children s cereals, and Post, Kellogg’s business strategy has been dependent on differentiation. Kellogg’s has committed towards having the best brands, they give its consumers high quality, nutritious products. They have several products that involve bars, beverages, cereal, crackers, and fruit flavored snacks, toaster pastries along with waffles, pancakes syrup. Kellogg also has over 29 different brands that allow consumers the freedom to choose from different brand names that fall under the Kellogg umbrella. Kellogg’s continued diversification and acquisitions will continue to be a positive step for Kellogg and their continued growth and the Pringles brand will continue to make Kellogg a major player in the global food and snack brands. For Kellogg to continue to grow its brand on an international business level it will need to introduce new categories as well and introduce new brands on a global scale, they will also need to start introducing different types of cereal and snack food that addresses the needs of the consumers with different dietary needs, with theShow MoreRelatedKelloggs History : Kellogg Brand1436 Words   |  6 PagesKellogg’s history Kellogg is a company that has been around for over 100 years. William Kellogg and his brother Dr, John Harvey, started the company in 1868. In 1898 they were able to create the first flake created from toasted maize and in 1902 they were able to create a cereal with a longer shelf life. The company started out really small, they only accepted orders through mail and they sold primarily to people they were affiliated with. They eventually came up with the idea to brand themselvesRead MoreCase Study Of Kelloggs 4ps1600 Words   |  7 PagesThe Need for Change: When a company like Kellogg’s is investigating a change in its marketing it can consider four elements. These are known as the marketing mix or 4Ps: Product: This element relates to how the company offers meets the changing needs and wants of customers. The growth in healthier lifestyles creates opportunities for Kellogg s to increase the number of products for this segment. Price: The amount a company charges for its product is important in determining sales. Super brands likeRead MoreBusiness Analysis Kelloggs Company1225 Words   |  5 PagesKellogg Company Environment Denjah Harte MGT/521 September 10, 2012 Dr. John Grabarczyk Kellogg Company Environment Analyzing a company is one function a mutual fund manager performs when deciding to invest. The organization should conform to a strategic goal, evaluate new product developments, and have an increased market potential. Kellogg Company is a multinational, diversified, food manufacturing company producing cereals, snacks, and other foods. A mutual fund manager wouldRead MoreReady-to-Eat Breakfast Cereal Industry1348 Words   |  6 Pages substitution remains high within subcategories (e.g. healthy cereals, granola,etc). Manufactures thus compete not only in the RTE industry as a whole but also within particular product cereal categories. REASONS FOR SUCCESS IN THE RTE BREAKFAST CEREAL INDUSTRY CHANGING SUCCESS FACTORS The big three industry giants have not only successfully restrained internal competition, but also eroded the ease of entry for the new firms. Tactics such as price competition, trade dealing, vitamin fortificationRead MoreI can remember rare occasions as a child when I would wake up for school and there would be700 Words   |  3 Pagesthe toaster and continue to get ready for their day without having to worry about too much clean-up. It was during these early days of my education that I really found a love for the sugary, fruit-filled pastries. Post Cereals was the first company to come up with the idea for a pastry that would later inspire Kelloggs Pop-Tarts. In the early part of the 1960s, Post began developing a method of packaging dog food in foil in order to keep it fresh and avoid refrigeration. They began applyingRead MoreCase Study : Supply Chain Management1040 Words   |  5 PagesDistribution Manager at Kelloggs provided some insight on how their company does things. They have everything well organized in a way to streamline production processes and cut down on waste produced. (Jacobs, 2016) Every company will do things in their own way that works best for their company and their customers. An example of the values and goals of a company is good to apply to the information about what a supply chain manager does in order to fully understand their role in a company. Introduction Read MoreMediator As Impartial Third Parties1409 Words   |  6 Pagesorder to best serve the collective unit. Royce Kellogg certainly is culpable for the mess in which he finds himself while Susan Barlow also shares in that responsibility. Neither the client nor the consultant fully understood the effort and level of involvement they needed to provide in order to achieve their goals for this merger. They find themselves in this state because neither have done their part to accomplish what needs to be done. Kellogg had the responsibility to take a leadership roleRead MoreCereal Is A Common Household Breakfast Item Developed By The United States And Produced Using Processed Grains1509 Words   |  7 Pagesproduct named granula, and that became the first modern breakfast cereal manufactured. In 1887, John Harvey Kellogg, a Michiganite and follower of Graham and his dietary reforms, also developed a variant of granula using the same method Jackson used. Kellogg’s granola quickly diffused around Michigan area and soon to Jackson’s New York, who sued Kellogg for copyright infringeme nts. Consequently, Kellogg changed his product’s name to granola, but never bothered to advertise it as a result of his ChristianRead MoreTaking a Look at Kelloggs1271 Words   |  5 PagesIntroduction: Building an up to date and proper strategic planing is essential for the context of any company. it is the most important part that can make or break any business. Proper decision making and its effective implementation is quite significant in the success of a business. Let it be a multinational company like Kellogg, the same importance is apparent. For that understanding and analysing the environment of the business will be very helpful in making a proper business decisin making forRead MoreKellogg EMBA Essay1305 Words   |  6 Pagesorganization in the field of education. Managing a business has always been my passion and the ultimate career goal. As I grew through my career, I followed a progressive career path towards reaching my goal. While working in software technology company and designing and consulting the cutting-edge products, I quickly realized my strengths – understanding the business. At a tender age of 22, I was consulting with global product owners to understand the business proposition out of every product. I

Essay about Personality Theories Matrix - 2867 Words

Personality Theories Matrix THEORY Psychoanalytic Neo-Freudian Trait Biological Humanistic Behavioral/ Social Cognitive Personality â€Å"Self: id, ego, superego, thanatos; defense mechanisms.† Personlaity structureis made up of 3 major systems: the id, the ego and the superego. Each has its own function properties, components, operating principles, and mechanisms, the systems interact so closely with one another that it is difficult to disentangle their effects and state their relative contribution to man’s behavior. Id is the part of the personality system with which a person is born, it is inherited and that is present at birth. It is comprised of urges and desires plus the effects and fixations†¦show more content†¦Personal shadow can contain both positive and negative aspects. Shadow often appears in dreams. Tends to be the vehicle through which archetypal images of evil emerge out of the collective unconscious. Persona is the face we put on in society. 2 basic responses introvert and extraversion. Introversion flows inward with reality being the reaction to an event, object or person. Introverts need solitude to develop and maintain their rich inner worlds. They value friendships and relationships with others. Extraverts reality on the other hand consists of objective facts or incidents.. Connects with reality mainly through external objects. â€Å" Eight psychosocial stages of development.† Stage 1- Trust vs. Mistrust hope Stage 2- Autonomy vs. Shame Doubt will power, determination Stage 3- Initiative vs. Guilt purpose Stage 4- Industry vs. Inferiority competence Stage 5- Ego-Identity vs. Role Confusion fidelity Stage 6- Intimacy vs. Isolation love Stage 7- Generativity vs. Stagnaiton/Self-Absorption care Stage 8- Ego Integrity vs. Despair wisdom â€Å"Feminine psychology; neurosis: moving toward, moving away, leaving against people.† Personifications; developmental epics Powerlessness and anxiety; authoritarianism, powerlessness destructiveness; automation conformity.† â€Å"Personality traits: classification in measurement; nonmothetic approach versus the idiographic approach, cardinal versus central traits, functional autonomy versusShow MoreRelatedThe Matrix, By Keanu Reeves1120 Words   |  5 PagesWachowski’s action film â€Å"The Matrix†, many different philosophical ideas and theories are explored, including the idea of Free Will versus Determinism. The movie’s main character â€Å"Neo† (Portrayed by Keanu Reeves) is labelled as â€Å"The One†, and is used as a catalyst to represent these philosophical ideas. The Oracle is used as a representation of Determinism, whilst Neo is used as a symbol for Free Will. These representations in turn relate to thefamous philosophical theories ofby philosophers includingRead MoreThe Dishonesty of Honest People (Paper Summary)1597 Words   |  7 PagesDishonesty o f Honest People: A theory of Self-Concept maintenance. Main idea ï‚ · ï‚ · ï‚ · People think of themselves as honest. Yes, in reality dishonesty pays quite generously (give examples) The paper demonstrates that their convenience people become dishonest enough to profit but also behave honestly enough to maintain their self-concept. Why are People Dishonest? ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Origins of theory date from Adam Smith/Thomas Hobbes using Homo Economicus as a base reference. Aka â€Å"RationalRead MoreHumanistic and Existential Personality Theories Paper1238 Words   |  5 PagesHumanistic and Existential Personality Theories Matrix Humanistic and Existential Personality Theories Matrix Theorists have invested years of research into learning the dynamics of one’s personality. Humanistic and Existential Personality Theories offered perspectives that have proved to be valuable to those researching and exploring how one’s personality develops and expands throughout life. From Maslow’s hierarchy of needs to Carl Rogers’s developmentRead MoreDiscovering Psychology1356 Words   |  6 Pagescourse overviews the foundations of psychology as the field applies to everyday life. The physical and mental aspects of psychology are traced through lifespan development with emphasis on psychological health and wellness. Further study focuses on personality; thinking, learning and memory; motivation and emotions; and gender and sexuality. Based in various historical traditions, the course is set in the context of contemporary psychological principles. Policies Faculty and students/learners willRead MoreThe Dishonesty of Honest People (Paper Summary)1589 Words   |  7 PagesDishonesty of Honest People: A theory of Self-Concept maintenance. Main idea ï‚ · ï‚ · ï‚ · People think of themselves as honest. Yes, in reality dishonesty pays quite generously (give examples) The paper demonstrates that their convenience people become dishonest enough to profit but also behave honestly enough to maintain their self-concept. Why are People Dishonest? ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · ï‚ · Origins of theory date from Adam Smith/Thomas Hobbes using Homo EconomicusRead MoreEssay on Collins Theory of Intersectionality589 Words   |  3 PagesIntersectionality according to Patricia Hill Collins is the â€Å"theory of the relationship between race, gender and class† (1990), also known as the â€Å"matrix of domination† (2000). This matrix shows that there is no one way to understand the complex nature of how gender, race and class inequalities within women’s lives can be separated; for they are intertwined within each other. Gender order according to our text is labeled as â€Å"hierarchal† (2008), stating that â€Å"Men dominate women in terms of wealthRead MoreThe Factors Of Social Psychology1021 Words   |  5 Pagestime classics. Secondly, it shows examples of behavioral, physiological, and mental aspects of psychology that anyone can judge it and come to their own conclusion. It’s an awesome movie to find theories to analyze, not to mention having the greatest ongoing values along with the film. Most of the big theories that I will use deal with of social interaction, which involves with the factors of social psychology. Starting off I would like to point one of the characters from the movie. The characterRead MoreRelationship Between Personality And Recidivism1371 Words   |  6 Pagesrecidivism. Court systems and parole boards routinely use risk assessment tools to screen a criminal’s potentiality for recidivism. One of those tools is the personality assessment. This paper is an investigation of the relationship between personality and recidivism in order to explore whether use of personality assessment in a predictive risk matrix is appropriate. Recidivism The risk recidivism is the single largest concern of the justice department when releasing inmates back into the general populationRead MoreA Great One! 979 Words   |  4 Pagesorganization design labeled the matrix structure is currently a popular, well-liked, contemporary structural design that attempts to maximize the strengths and minimize the weaknesses of both the functional and divisional structures (Gibson, Ivancevich, Donnelly Konopaske, 2009). The matrix organization superimposes a lateral structure that concentrates on product or project coordination on a vertical functional structure (Cummings, 2009). In practical terms, the matrix design combines functional andRead MoreMarx, Mill And Freud s Critique Of Political Economy And The Communist Manifesto Essay1133 Words   |  5 Pagesthat we encountered in the esoteric texts as well as in The Matrix: . First, we have Karl Marx’s Capital: Critique of Political Economy and The Communist Manifesto, where we encounter the proletariat, or the working-class people regarded collectively. In these two texts, the latter of which was co-authored by Frederick Engels, we learn that the proletariat is enslaved just like the people in the matrix. And just like the people in the matrix, the proletariat is oblivious to this limit on its freedom

The Boston Music Awards free essay sample

April 14th was the night of the sixth annual iBoston Music Awards held at the Wang Center. It was hosted by Bostons own comedian, Lenny Clark, who, although no Billy Crystal, did keep the audience entertained. All the Boston musicians were there, including Aerosmith, Extreme, and the New Kids on the Block. The Boston Music Awards acknowledges all types of music from Latin to rap and classical to heavy metal. Many artists performed, including rap act Ed O.G. and Da Bull Dogs, the rock band the Mighty Mighty Bosstones and the legendary James Taylor, who received the Hall of Fame award. The highlight of the evening was when the newest rap sensation, Marky Mark and the Funky Bunch took the stage. They got everyone on their feet. The surprise of the evening was Don Henley, who although not a Boston native, was presented with a special Walden Woods award from Aerosmith for all he has done to help the Walden Woods project. We will write a custom essay sample on The Boston Music Awards or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Previous winners, the New Kids on the Block, were overlooked this year in most categories, but when they came on stage to present an award the place went wild, which showed that they are still one of the hottest groups around. The big winners of the evening were Extreme with five awards including Act of the Year, Marky Mark and Bell Biv DeVoe each with three, and James Taylor, and Aerosmith each with two. The Pepsi Uh-Huh Rising Star Award was given to pop vocalist, Stacey Earl, who was also one of the performers of the evening. This was the second year I have gone to the Boston Music Awards and both times were very exciting. Although the tickets were expensive (ranging from $24 to $60), it was well worth it. n

Mother Is a Symbol of Sacrifice Essay Example

Mother Is a Symbol of Sacrifice Essay MOTHER IS A SYMBOL OF SACRIFICE A mother is a woman who has conceived, given birth to, or raised a child in the role of a parent Amongst the clearest examples of Islams honoring women is the great status of the mother in Islam. Islam commands kindness, respect and obedience to parents and specifically emphasizes and gives preference to the mother as shall be shown in this article. Islam raises parents to a status greater than that found in any other religion or ideology. : Someone went to Mohammed(S. A. W)and asked him Who has the first priorty to be well treated? Prophet Mohammed answered him your mother, He asked then who? He(S. A. W)answeredyour mother Asked aginthen who? Answered (S. A. W)your mother Asked then who? Mohammed answered(S. A. W)your father. This shows that how important and precious mother is in Islam and how respectable is her status BUT this status never lessen the status of the father at all. Islam gave the mother this status because: 1-Only God knows how do mother feel tired and sick during the pregnancy period. 2-The pain the mother bears during the delivery. 3-The breast feeding. 4-Who bears us when we are sick and stay up late for us? Mothers. -Mothers have more patience on their children more than anybody else. Many and many reasons that makes mothers in a very high status in Islam as Mohammed(S. A. W)told us anther(Hadith)that says Heaven is under Mothers feet. We will write a custom essay sample on Mother Is a Symbol of Sacrifice specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mother Is a Symbol of Sacrifice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mother Is a Symbol of Sacrifice specifically for you FOR ONLY $16.38 $13.9/page Hire Writer See how high and respectable the mothers are that God put the heaven under their feet? We all know that we may have conflicts or disagreements with our mothers but Islam still order us that we must have the better part of the relationship and have mercy on them even they give us hard times,they bared us alot and got tired from us alot as the Holy Quran ersus saidoh God, have mercy on them as they brought me up when I was little. Thats how Islam ordered us to deal with our parents and specially our mothers. When our mothers prayed for us it is one of the accepted prayers from God thats because God knows it is true and pure, so we must try to make all our mothers prayers good for us and I believe that no mother could pray a bad prayer for her son whatever he did, because thats the mother is.

Free Essays on The Illegalization Of Abortion

The Illegalization of Abortion Many have pondered upon the meaning of abortion. The argument being that every child born should be wanted, and others who believe that every child conceived should be born (Sass vii). This has been a controversial topic for years. Many people want to be able to decide the destiny of others. Everyone in the United States is covered under the United States constitution, and under the 14th Amendment women have been given the choice of abortion. In 1973, Harry A. Blackmun wrote the majority opinion that it's a women's right to have an abortion. Roe v. Wade legalized abortion. Even though these people have been given the right, the case is not closed. Pro-life activists carry a strong argument, and continue to push their beliefs. They feel so strongly about these beliefs that violence has broken out in some known instances. Pro-choice activists, on the other hand, also carry very strong points. They believe that the child inside them is their property and it's life doesn't be until birth. In 1973, the United States Supreme Court decided that as long as the baby lived in the womb, he or she would be the property of the mother. Because of this decision almost every third baby conceived in America is killed by abortion, over one and a half million babies a year (Willke vii). Many countries have followed our decision on the abortion issue and some of these include Canada, England, and France. Other countries still believe abortion should be illegal, they include Germany, Ireland, and New Zealand. Although many believe that abortion is a women's choice, abortion should be banned because its immoral and life begins at conception. Abortion is the choice of a women whether or not she want's to receive one. Under the 14th Amendment's "personal liberty" women are given the right to receive an abortion. The 14th Amendment's concept of "personal liberty" and restriction... Free Essays on The Illegalization Of Abortion Free Essays on The Illegalization Of Abortion The Illegalization of Abortion Many have pondered upon the meaning of abortion. The argument being that every child born should be wanted, and others who believe that every child conceived should be born (Sass vii). This has been a controversial topic for years. Many people want to be able to decide the destiny of others. Everyone in the United States is covered under the United States constitution, and under the 14th Amendment women have been given the choice of abortion. In 1973, Harry A. Blackmun wrote the majority opinion that it's a women's right to have an abortion. Roe v. Wade legalized abortion. Even though these people have been given the right, the case is not closed. Pro-life activists carry a strong argument, and continue to push their beliefs. They feel so strongly about these beliefs that violence has broken out in some known instances. Pro-choice activists, on the other hand, also carry very strong points. They believe that the child inside them is their property and it's life doesn't be until birth. In 1973, the United States Supreme Court decided that as long as the baby lived in the womb, he or she would be the property of the mother. Because of this decision almost every third baby conceived in America is killed by abortion, over one and a half million babies a year (Willke vii). Many countries have followed our decision on the abortion issue and some of these include Canada, England, and France. Other countries still believe abortion should be illegal, they include Germany, Ireland, and New Zealand. Although many believe that abortion is a women's choice, abortion should be banned because its immoral and life begins at conception. Abortion is the choice of a women whether or not she want's to receive one. Under the 14th Amendment's "personal liberty" women are given the right to receive an abortion. The 14th Amendment's concept of "personal liberty" and restriction...

Free Essays on The Queen Of Scots

Mary was dubbed the ‘the daughter of debate’ by her cousin, Elizabeth I. Does this description accurately reflect the Queen of Scots? In order to establish whether or not Elizabeth’s description ‘the daughter of debate’ accurately reflects the Queen of Scots it is necessary to firstly examine who Mary was, considering early events in her life including her succession to the throne and her departure to France. Consideration must then be given to Elizabeth with a brief look at her succession to the throne and a more in depth look at what the early relationship between the two monarchs was like and considering the question was Mary obsessed with the throne of England? My focus, however are the events in her life up to and including what Wormald calls ‘the major scandals of 1566-7’ (2001:147). These events that have sparked debate include what were the reasons behind Mary’s marriage to Lord Darnley? Did she as accused commit adultery, and was she involved in the murder of her husband? Did she then marry Bothwell willingly or was she forced? What led Mary to resign her crown to he r infant son? Finally did Elizabeth call Mary ‘the daughter of debate’ and if so in what context? Wormald remarks that Mary Queen of Scots from the very start created uncertainty even before her distinctive character emerged (2001:12). Interestingly the first detail in Mary Stewart’s life under debate is the date of her birth. Mary’s birth date is recorded as the 8th of December 15421 however Fraser remarks that it has been suggested she was actually born on 7th December 1542 and the date was changed to occur with the feast of the virgin (1970:32/33). Mary herself saw her birthday to be the 8th2. Mary was the daughter of King James V and became Queen of Scotland when only six days old. Mary was not only a Stewart, but she was a Guise through her mother and a Tudor, through her grandmother. She therefore had claims to the thrones of Englan... Free Essays on The Queen Of Scots' Free Essays on The Queen Of Scots' Mary was dubbed the ‘the daughter of debate’ by her cousin, Elizabeth I. Does this description accurately reflect the Queen of Scots? In order to establish whether or not Elizabeth’s description ‘the daughter of debate’ accurately reflects the Queen of Scots it is necessary to firstly examine who Mary was, considering early events in her life including her succession to the throne and her departure to France. Consideration must then be given to Elizabeth with a brief look at her succession to the throne and a more in depth look at what the early relationship between the two monarchs was like and considering the question was Mary obsessed with the throne of England? My focus, however are the events in her life up to and including what Wormald calls ‘the major scandals of 1566-7’ (2001:147). These events that have sparked debate include what were the reasons behind Mary’s marriage to Lord Darnley? Did she as accused commit adultery, and was she involved in the murder of her husband? Did she then marry Bothwell willingly or was she forced? What led Mary to resign her crown to he r infant son? Finally did Elizabeth call Mary ‘the daughter of debate’ and if so in what context? Wormald remarks that Mary Queen of Scots from the very start created uncertainty even before her distinctive character emerged (2001:12). Interestingly the first detail in Mary Stewart’s life under debate is the date of her birth. Mary’s birth date is recorded as the 8th of December 15421 however Fraser remarks that it has been suggested she was actually born on 7th December 1542 and the date was changed to occur with the feast of the virgin (1970:32/33). Mary herself saw her birthday to be the 8th2. Mary was the daughter of King James V and became Queen of Scotland when only six days old. Mary was not only a Stewart, but she was a Guise through her mother and a Tudor, through her grandmother. She therefore had claims to the thrones of Englan...

Assignment Example | Topics and Well Written Essays - 500 words - 41

Assignment Example The correct sentence is: â€Å"Are Dan’s children’s teachers’ using this book to its full potential?† 12. Page 431 of our handbook says that pronouns referring to indefinite pronouns should be accurate in number. In the sentence, everyone and no one are singular indefinite pronouns, so the pronouns referring to them should be singular. The correct sentence is: â€Å"Everyone should leave his or her books on my desk, but no one should leave his or her pencils on my desk.† 13. Page 475 of our handbook says that commas are before coordinating conjunctions. The commas are not used correctly in the sentence, and the correct sentence is, â€Å"We went to the game and had a good time, but my brother, a student at MSU, fell out of the stands.† 16. Page 481 of our handbook says that semi-colons are used to separate items in a series that might be confusing if commas alone were used. The correct sentence is, â€Å"I plan to visit Detroit, Michigan; Chicago, Illinois; Toledo, Ohio and Springfield, Missouri. 17. Page 511 of our handbook says that appropriate common abbreviations should be used, but some terms should be spelled out. The correct sentence is, â€Å"Mr. Smith is from Michigan. He lives on Maple Boulevard. He is not in his office any Tuesday in

Characterizing Carbonated Soft Drink Industry in the US Case Study - 35

Characterizing Carbonated Soft Drink Industry in the US - Case Study Example According to the paper, the major soft drink companies include Coca-Cola and Pepsi. These companies are distributed all over the country each having branches and distributers in cities and towns. For instance, Coca-Cola North America and the Bottling Company of Southern California introduced Fanta and Manzana Lift. This came about because a research conducted showed that fruit-flavored drinks were the best choice for many Hispanics. Therefore, these two drinks are the ones that met the consumers’ preferences. Pepsi, a stiff competitor has Mountain Dew, which is the fourth best-selling soft drink in the U.S and best-flavored drink. To improve its marketing, they have commercials that only focus on the Hispanics among other diverse advertisements because ethnic markets are so profitable for these firms. This brand focuses mostly on teens and the 20-39 year population is its secondary market. Squirt soft drink originates from Great Depression of 1930 but Cadbury Schweppes was the main marketer for Squirt since 1993 until Dr. Pepper/Seven Up, Inc. took over since 1995. The drink came to market in 1938 and to heighten its market, the owners introduced an appeal called little squirt for advertisements, hence popularizing its recognition. After change of ownership in 1977, the drink rebranded its logo and due to new upcoming trends, squirt made the first low calorie drink in 1983. Squirt is bottled and distributed by 250 bottlers in America, a third are independent and some owned by Dr. Pepper/Seven Up, Inc. whereas two-thirds are part of Coca-Cola and Pepsi. This wide distribution makes it possible for supply of the product amounting to over 85% of Americans’ soft drink by volume. Squirt has a diverse range of products with diet and ruby red Squirts being the leading products having generated 20% of the total sales. Its products compete stiffly with those of Coca-Cola and Pepsi in the market.  

The companys clothing and shoe designs typically feature Essay Example for Free

The companys clothing and shoe designs typically feature Essay Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach, Germany. Puma is also based in Herzogenaurach. The companys clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidass current official logo.The company revenue for 2012 was listed at â‚ ¬14.48 billion. History Gebrà ¼der Dassler Schuhfabrik Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12. 4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Rudi Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg. Adolf Adi Dassler started to produce his own sports shoes in his mothers wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brothers business, which became Gebrà ¼der Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mothers laundry,[6]:5 but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the worlds first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owenss haul of four gold medals, his success cemented the good reputation of Dassler shoes among the worlds most famous sportsmen. Letters from around the world landed on the brothers desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II. World War II and company split Both brothers joined the Nazi Party, but Rudolf was slightly closer to the party than Adolf. During the war, a growing rift between the pair reached a breaking point after an Allied bomb attack in 1943, when Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in: The dirty bastards are back again, Adi said, referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.[9] After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The Dassler factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dasslers wife, Kà ¤the, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers shoes. The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is popularly claimed that the name is an acronym for All Day I Dream About Soccer, that phrase is a backronym; the name is actually a portmanteau formed from Adi (a nickname for Adolf) and Das (from Dassler). Early years and rivalry with Puma Puma and Adidas entered a fierce and bitter rivalry after the split. The town of Herzogenaurach was divided on the issue, leading to the nickname the town of bent necks—people looked down to see which shoes strangers wore. Even the towns two football clubs were divided: ASV Herzogenaurach club supported Adidas, while 1 FC Herzogenaurach endorsed Rudolfs footwear. When handymen were called to Rudolfs home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.The two brothers never reconciled, and although both are buried in the same cemetery, they are spaced apart as far as possible.[citation needed] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germanys first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Pumas first Olympic gold in Helsinki, Finland. The original Adidas logo until 1997, it is now used on Adidas Originals At the 1960 Summer Olympics Puma paid German sprinter Armin Hary to wear Pumas in the 100 metre sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Essay --

By definition; Classroom management: a term used by teachers to describe the process of ensuring that classroom lessons run smoothly despite disruptive behavior by students. Classroom management is a very big part of teaching, almost as big as the lesson itself. From my experiences most classes that have EBD and students with disabilities, you may have 5 students with special needs, 3 students that need to make up work, 3 disruptive students, 2 students with ADHD, 3 students who don’t have their books or home work, 6 students who decided not to bring a pencil and two who have no more notebook paper, and all of this is on the good days. Under these circumstances it is easy to see why a teacher wouldn’t be successful. An effective teachers best tool for situations like this is classroom management. While knowing your subject is the first step to being a good teacher, you wouldn’t be able pass the knowledge along to the students without effective discipline and clas sroom management. I think it’s inevitable that you’ll run into some problems but you learn on the job. It’s important to set rules and boundaries. I think kids like you better when you have structure. As the year goes on you can joke or have a light moment with them. That’s one of the things I like most about teaching, just those relationships. But if you break to early you can never go back. You can get less strict but not more. A teacher’s approach to classroom management will vary depending on factors like psychological, education level of the student, social, cultural, overall classroom level the physical conditions of the school and organization structure. Classroom management is the first and basic step of educational administration. Classroom is a place where in is ... ...cher and student believe in. A great deal of students with EBD or disabilities lack emotional discipline as well as maturity that are needed to remain on-task for any extended period of time. Reprimanding the students for their lapse in focus will not get them to get back on track but most likely cause them to withdraw even more. Building in short breaks or rest periods into your lessons is a great way to give the students a chance to shake of any frustration and remain on task. Strategies for teaching these kinds of students should be based around changing their behavior and making it more positive and more focused on education, rather then the traditional school format of lesson, lesson, lesson. The best classroom management systems are focused on including students and praising good accomplishments, rather then trying to discourage bad behavior though punishment.

Napoleon Bonaparte Essay

During Napoleon’s reign as Emperor of the French Empire he made laws, or a set of codes, that applied to all of France. He enacted laws that protected the people, promoted religious tolerance and took away the serfdom and feudalism systems, all of which gave people more freedom over their land to support themselves and their families. The well-being of the people was compromised since the workers lacked many rights, this being evident by the fact that trade unions and strikes were illegal, which encouraged employer abuse. One aspect of Napoleons opening up government positions other than the nobility class was that it would have provided officials who could sympathize with the commoners, and therefore would have brought fresh ideas to the French political scene. A downside to his rule was that he limited the freeness of speech and press by closely monitoring the press and prohibited any ideas that seemed to be against the French Emperor in his eyes; and also the French Police read peoples mail. Napoleon showed a keen interest in learning early on in life. It was primarily based on the desire to learn about new military strategies. On the contrary, he suppressed new ideas and learning from coming into the empire by quieting anybody who spoke or thought differently than himself. For example, Mme. Stael was a writer who had established a salon where European people with influence could come together and share new ideas with one another. Napoleon saw this as a threat to his power, so he shut down the salon and exiled Mme. Stael to Germany where she could no longer write and spread new ideas in his French domain. Napoleon promoted equality by allowing people from all social backgrounds to obtain government careers by based upon ability only as opposed to whose family you were born in, or what rank you had. Another way was by his changing the standards of aristocracy that was based upon ones merit in state service. He contradicted himself by claiming he had when equality for all citizens. Women were considered â€Å"less than equal† in the empire and  lacked many of the rights that men had, and was considered as a minor in court cases. RECOMMENDATIONS 1.If I were to grade Napoleon’s leader based on the principles of the Enlightenment I would give him a C. Because even though he did secure some freedom for the people, he still failed at equality for all people being taking so many freedoms away that the Revolution had made. 2.I would tell Napoleon to change his laws limiting women so much, otherwise he should stop saying â€Å"freedom for all!† 3.Should follow the philosopher Diderot and apply his ideas of social equality that would make a better society.

My Decision to Enroll in College Essay

People have different reasons and point of views why it is important for them to enroll in college. Basically, achieving a degree is a stepping stone to reach one’s goals. For me, I enroll in college, definitely, because it is a given fact and expectation that after high school, I need to choose a course and to enroll in an institution where I want to obtain my degree. First, I figure out what I want, what I really want to do in life. Whatever my decision is, it is anchored to what I yearn to do and to achieve in life. Definitely, I do study hard in order for me to achieve high grades and to have flying colors during graduation. I want to satisfy my parents’ expectations on me so I certainly do my best in every subject. I make sure that I devote my time equally; however, it is not always applicable in my schedule because there are times when I find it arduous to understand some of the topics in some of my subjects so I give more time on the difficult ones. I believe that learning is an on-going process. The strategies of my professors in presenting the lessons each day have a great impact on me. Whatever the technique is, it may be visual aids like movies, slide shows, etc, it definitely helps me in comprehending the lessons very well. Professors, indeed, affect my moods and enthusiasm. I like creative and unconventional professors. The professors and their teaching techniques and strategies contribute to my enthusiasm and motivation to do very well in class. Nevertheless, if I do not like the professor due to his/her temperament and conventional ways of teaching, I still do my best to grasp every learning and knowledge that s/he bestows. Because there are a lot of ways to learn, I believe that it is not just confined to the four-corner rooms of the university. Outside or extracurricular activities such as fieldtrips, research or case study competitions, internships or on-the-job trainings will definitely help me realize my potentials and will definitely aid me to reach for my goal. Gaining experiences outside school’s four-corner rooms enable me to be more confident, more competitive and more competent. I have been brought up by my parents in an authoritative way. They are neither over-protective nor over-domineering. They make me speak and explain my side every time I commit a mistake; in return, they do listen and reprimand me accordingly. For me, they are the best paragons. Because of that, I yearn to do the same for my children. I will not be the authoritarian parent just like some of my friends’ and classmates’ parents. If it is already time for them to enroll in college, I will just let them choose what course they want to take. I will not intervene with what they want because definitely, intervention to a person’s likes and wants affect his/her enthusiasm to perform well. The drive and the motivation to reach for their goals will, indeed, slow down. Advices, motivations and anecdotes from my experiences in college will help my children in challenging them to excel higher. If I have made it, I believe that they, too, can. From the very start, I will condition them to manage their time properly but not intervening too much to what they really want to do because I might suffocate them. They will just probably yearn to be a bird, not the droopy one†¦ but the free bird that spreads its wings and soars high. Enrolling in college and obtaining a degree are the stepping stones to have a good future, a stable job and a career. It helps people in realizing their goals and visions in life. My current career and our status in life is the best evident that I can show them with regards to the benefits of pursuing a degree in college. They need not be bums or dependents for the rest of their lives. Graduating in college allows a person to stand on their own feet. Whatever course they want to take, it is important for them to know that it is a competitive world out there. If someone yearns to have a high paying job, s/he must choose the in-demand courses like those under Technology, Business, etc. Each one must be acquainted with marketing strategies such as knowing the appropriate advertisements. Or being aware of the latest technology, which is now evolving to be wireless.

The Conflict Between Palestinian Arabs and Jews Essays

The Conflict Between Palestinian Arabs and Jews Essays The Conflict Between Palestinian Arabs and Jews Paper The Conflict Between Palestinian Arabs and Jews Paper The conflict between Palestinian Arabs and Jews (Israeli-Palestinian) has been an ongoing dispute, which began around the turn of the 20th century. Although these two groups have different religions, religious differences are not the cause of the conflict. It is essentially a struggle over land. Until 1948, the area that both groups claimed was known internationally as Palestine. But following the war of 1948-49, this land was divided into three parts: the state of Israel, the West Bank (of the Jordan River) and the Gaza Strip. The Arabs possessed the majority of the mandate. The British decided to withdraw from the area thereafter, the United Nations partitioned it creating Arab and Jewish states. This arrangement was rejected by the Arabs causing tension within the region. This Review will attempt to answer the question: How and why did the Palestine and Israeli dispute start. Hypothesis Statement: The conflict between Israel and the Palestinian Authority was caused by border disagreements and the right to reside in the same land. Case Study/Findings: Jewish claims to this land are based on the biblical promise to Abraham and his descendants. Palestinian Arabs claims to the land are based on continuous residence in the country for hundreds of years and the fact that they represented the demographic majority. They reject the notion that a biblical-era kingdom constitutes the basis for a valid modern claim. In 1947 the United Nations attempted to resolve the issues between these two religious groups. The UN divided Palestine into two states, one Jewish, one Arab. The region of Jerusalem and Bethlehem would be left an international zone as this area was claimed by both regions (Judaism and Muslim). The division of land was attempted evenly, but the Jewish state acquired a larger portion of land. The split also left Jews living in the Arab state and Arabs living in the Jewish state. The division left Palestinians very upset with the arrangement; they had to give up something that was already 100% theirs. As part of the UN resolution Britain was given oversight of the two states. In May 1948 Britain evacuated Palestine. Once the British gave up their reign, Zionist leaders stepped forward and declared the state of Israel. This infuriated the Palestinians even more. From 1948-1949 he Israel and Arab state went to war. The end result was Palestine being separated into 3 separate states each with their own political rule: Israel, the West Bank controlled by Jordan, and Gaza strip controlled by Egypt. The Palestine that was envisioned by the UN never came to exist. Ironically, the state of Israel was now made of 77% of the land that was once Palestine. Today this conflict is still ongoing; a hallmark of the conflict has been the level of violence witnessed for virtually its entire duration. Fighting has been conducted by regular armies, parliamentary groups and terror cells. Casualties have not been restricted to the military, with a large loss of civilian life on both sides. The case study findings support the hypothesis that the Israel and Palestinian dispute was caused by border disputes and the right to occupy the same land.

Ambulatory Care essays

Ambulatory Care essays Ambulatory emergency care or same-day emergency care is achieved by creating a whole system approach across primary and secondary care. This ensures that, where appropriate, patients are diagnosed and treated on the same day and then sent home with ongoing clinical supervision as needed. If implemented successfully, this approach has the potential to both improve patient experience and reduce costs. The Directory was published in 2007 by the NHS Institute, identifying 49 emergency conditions and clinical scenarios. (e.g. cellulitis) that have the potential to be managed on an ambulatory basis. The underlying principle is that admission to a hospital bed should only take place in the context of an acute illness that requires inpatient care. What Are the Prevention Quality Indicators? The PQIs are a set of measures that can be used with hospital inpatient discharge data to identify "ambulatory care sensitive conditions" The PQIs consist of the following 16 ambulatory care sensitive conditions, which are measured as rates of admission to the hospital: Chronic obstructive pulmonary disease (COPD) Diabetes short-term complication Diabetes long-term complication Angina without procedure Congestive heart failure (CHF) Lower-extremity amputation among patients with diabetes A ...

The central concepts of finance Essay Example | Topics and Well Written Essays - 3000 words

The central concepts of finance - Essay Example In this case therefore, as argued by Bodie, et al, (2011), if the market is not able to predict its fluctuations, but does asses them as being likely or less likely, then the likelihood can be accessed through mathematical process using the relevant information in the market. Thus, factors such as price reflect all the relevant information that is available in terms of the total value of an asset. With the introduction and analysis of the financial efficiency, this paper provides a comprehensive analysis of the market efficiency types and the approaches to test this efficiency. After the emergence of stock market, there was a widespread concern and controversy that made most of the investors to be keen when participating in the market. The situation was caused by the fact that their approach of making their profits seemed inappropriate. Considering that the stock market is an important component of the capital market, many economists in the world developed serious concerns and intere sts in exploring the trend of stock price. In this case, even though the intentions were different, there has been a central focus on the trend of the capital market in the global financial market. As the efficient market hypothesis became known to many, it became also an important part of the school of rational expectations theory, and one of the theoretical foundations of modern economic principles. As argued by the America financial economist, Fama (1965), if the market price fully reflect the all of available information.

Toyota and its USA target market Essay Example | Topics and Well Written Essays - 1750 words

Toyota and its USA target market - Essay Example The guiding policy of the company has been production of best quality vehicles at the lowest possible cost and in the safest environment. The company has expanded to other countries including the USA where it has created a firm base in vehicle production. Over the last decade, they have experienced rapid growth and diversification in the USA market in an attempt to increase their scope and quality. In the USA, the automotive sector is very competitive with companies like Toyota, Ford, Chrysler, Chevrolet, Dodge, Jeep and Hummer all competing against each other. With such companies in the industry, Toyota has had to employ superb marketing strategies in order to maintain and increase its customers. They have also consistently improved the quality of vehicles they produce with major improvements in the body shape, speed and luxury. Their improvements in quality of vehicles have earned them customer loyalty that has ensured that the companies’ sales continually increase. The management of the Toyota Company has employed different marketing strategies in order to overcome the stiff competition in the USA. Toyota has designed implementation and control programs that are aimed at increasing the acceptability of its products in the USA market. Its competitors have produced vehicles of similar quality like theirs but social marketing has done a great deal in ensuring they maintain their customers. The company has involved itself in community work, which has made the public appreciate the company and thus purchase their products while in need. Toyota has been in the forefront in environmental management and has organized cleanings exercises in cities such as New York and Michigan an act that publicizes them more and makes the pubic accept them more. Increasing the social acceptability has helped them gain competitive advantage over their competitors and thus thrives in the USA market. Toyota has also implemented augmented marketing by providing additional

Environmental Footprint Lab Report Example | Topics and Well Written Essays - 1000 words

Environmental Footprint - Lab Report Example This increase in carbon dioxide emissions results in increase in the global Earth temperature. Consequently, development of newer homes in areas that have been originally covered with forests results in increased carbon dioxide in the atmosphere, since the forests functioned as carbon sinks. In addition, same lifestyle among humans may result in degradation of ecosystems and loss of biodiversity. As the human population increases, new modifications on the landscape, such as creation of new structures, result in altering of the ecosystem of a place and disruption of the ecosystem processes. The ecosystem processes are controlled by the biodiversity in an area. If everyone enjoyed the same lifestyle, the rate of consumption of resources would increase rapidly. This would result in a decline, in the resource base for humanity. Changing human lifestyles, such as preferring fast foods to agricultural products can also result in decreased farming activities. This may lead to lack of food r esources necessary to support human population and, hence, may affect the economic security. Consequently, increase in human activities, such as deforestation, affects ecosystem processes, which reduces the productivity of land. ... In addition, turning down of the temperature of the heating thermostat by eight degrees Fahrenheit and the air conditioner by seven degrees Fahrenheit can provide savings of $24 and $42 respectively. This will save about 770 pounds of carbon dioxide from being released into the atmosphere. Activities, such as washing clothes in cold water instead of hot will save up to $10 annually and in the process there would be savings by 181 pounds of carbon dioxide emission. In addition, using the sleep feature in the computer will save $10 annually saving about 159 pounds of carbon dioxide emissions. In order to reduce carbon emissions, recycling products associated with foodstuffs can be used. This will save about 447 pounds of carbon dioxide. The total amount of carbon emissions saved by an individual amounts to 19,905 pounds. This produces savings amounting to $2,304 per year. For a population of 100 million in America, the total amount of carbon emissions saved would amount to approximatel y 1990.5 billion pounds of carbon dioxide saved per year. Therefore, the total savings in dollars would be about $230.4 dollars per annum. Implementation of these solutions will greatly reduce the amount of carbon dioxide in the atmosphere, which will result in maintaining a stable earth temperature. In addition, reducing the miles driven by vehicle will help improve the air quality, as the production of carbon dioxide from the vehicles will be reduced. Consequently, increased recycling as a measure to reduce pollution will help improve water quality, as most of products that were disposed in the waters will be re-used. Reduction in the emission of carbon dioxide in the atmosphere will improve the health conditions of humans especially those who have breathing

The Corruption of Macbeth and Duddy Essay Example for Free

The Corruption of Macbeth and Duddy Essay Everyone should follow their dreams, but sometimes when you get too caught up in your dreams; you begin to forget about reality. Throughout the play Macbeth, written by William Shakespeare and the novel The Apprenticeship of Duddy Kravitz, written by Mordecai Richler, protagonists Macbeth and Duddy become corrupted as they on the pursuit of their dream. Throughout the novel The Apprenticeship of Duddy Kravitz and the play Macbeth, both protagonists have characters in their life that influence them into becoming corrupt. Both characters, Duddy and Macbeth have such a strong ambition that it leads to the corruption of themselves. Duddy and Macbeth’s pursuit of their dreams leads them to be greedy which leads to their corruption. In the play Macbeth, and novel The Apprenticeship of Duddy Kravitz, external forces influence Macbeth and Duddy’s decisions, Macbeth and Duddy’s ambition controls their actions and the greed that Macbeth and Duddy possess, all lead to their corruption while they are both on the pursuit of their dreams. Throughout the play Macbeth and the novel The Apprenticeship of Duddy Kravitz we begin to see that external forces in these characters’ lives help lead to their corruption. In both books we see that some characters attempt to show Macbeth and Duddy that they must commit crimes to accomplish their goals in life. An example from Macbeth is when Lady Macbeth attempts to persuade Macbeth into committing evil acts and tries to explain to him that he cannot change what has already been done. In the play Lady Macbeth says to Macbeth â€Å"Things with all remedy should be done without regard. What’s done is done†. (Macbeth, 2) This shows us that Lady Macbeth tried to show Macbeth that if you want something you need do whatever you can to obtain it and you cannot change what has already been done in the past, which helps lead to his corruption. Similarily, in Duddy, the Boy Wonder tries to have Duddy commit crimes to â€Å"help† Duddy become rich and achieve his go als. One quote from the novel representing this is â€Å"†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬  This quote shows how Boy Wonder tried to have Duddy commit these crimes to try to show him how to accomplish his goals in life, although, it just helps lead to the corruption of Duddy. In both stories external forces have told Macbeth and Duddy what they have to do in order become successful. In Macbeth, the witches inform on how to become king which corrupts him. A quote from the play showing this is â€Å"All hail, Macbeth, that shalt be king hereafter!† (Shakespeare, 10) Another quote showing his reaction to this is â€Å"Stay, you imperfect speakers, tell me more!† (Shakespeare, 11) This shows us how the witches told Macbeth that he could become king and then he gets too caught up in it which finally leads to his corruption. In Duddy we see Simcha tell Duddy that â€Å"A man without land is nothing.†(Richler, ) After Simcha tells Duddy this, Duddy does whatever he can to be a man with  land without truly thinking about what he is doing. This helps leads to the corruption of Duddy. The external forces around Macbeth and Duddy influence their decisions which lead to the corruption of both characters. Macbeth and Duddy are so focused on the pursuit of their dream that their ambition to obtain their dream leads to their corruption. In both stories Macbeth and Duddy’s ambition to pursuit their dream becomes so large that both protagonists are willing to do anything in order to achieve that dream. Throughout Macbeth we see many times where he is willing to do anything in order to become king. A quote from the play showing this is â€Å"The Prince of Cumberland! This is a step on which I must fall down, or else o’erleap; For in my way it lies.† (Shakespeare, 16) Now we see that Macbeth is willing do anything to become king and his ambition to become king has become far too great, and in the end it leads to his corruption and downfall. Just like Macbeth, Duddy is willing to do anything he can in order to obtain his dream and have all his land even if it means hurting others that are close to him. We see this when Duddy steals money from Virgil when it says â€Å"Duddy took a quick look virgil’s bank balance, whistled, noted his account number and ripped out two cheques. He forged the signature by holding the cheque and a letter Virgil had signed up to the window and tracing slowly.† (Richler, 307-308) This shows that Duddy’s ambition to get his land has him doing anything he can to get it which leads to his corruption. Also, throughout both Macbeth and Duddy, their ambition to pursue their dream leads to death or injuries of other characters which leads to their corruption. As Macbeth’s ambition grows and he murders Duncan, we see him feel guilt when he says â€Å"I’ll go no more. I am afraid to think what I have done; Look on ‘t again I dare not.† (Shakespeare, 30) We see Macbeth begin to feel guilty and the more characters that die we see he begins to become more and more corrupt. Similar to Macbeth, we see Duddy’s ambition to pursue his dream lead to a very severe injury of one of his friends. Duddy’s epileptic employee, Virgil, gets injured while driving and we see the corruption of Duddy when he says â€Å"I hope he dies and I never have to see him again.† (Richler, 248) This helps us see that Duddy’s ambition led to the injury of his friend and employee, and we see how corrupt he is becoming. The ambition of Macbeth and Duddy become so great that as they pursue to their dreams, it leads to their own corruption. Macbeth and Duddy’s greed that comes from the pursuit of their dream, leads to their corruption. Both Macbeth and Duddy only care about themselves and it leads to their corruption. An example from Macbeth is when Macbeth hears about being able to be the Thane of Cawdor and the king he wants to know how even though he is already the Thane of Glamis. The witch tells Macbeth, â€Å"All hail, Macbeth! Hail to thee, Thane of Glamis!† (Shakespeare, 10) Even though Macbeth is already the Thane of Glamis and is considered to be a noble and royal man he wants more. As his greed grows Macbeth becomes more and more corrupted. Similar to Macbeth, Duddy’s pursuit of a dream makes him greedy as he gets a truck for free and lies to Virgil about it so he doesn’t have to pay him $1000. Duddy’s greed for money gets in the way as he lies to Virgil by saying â€Å"It’s in beautiful shape and he wants twelve-  fifty for it. But if you were interested, Virgie, and willing to pay cash, I think I could swing it for a thousand.†(Richler, 215) We see that as Duddy pursues his dream he becomes greedy and only cares about himself, which leads to his corruption. In both of the stories, Macbeth and Duddy’s greed grow on the pursuit of their dreams and it leads to their loneliness which leads to their corruption. So many people die because of Macbeth’s greed on his pursuit of his dream that when Lady Macbeth dies he is all alone and he becomes corrupted. As Macbeth hears about the death of Lady Macbeth he says, â€Å"Life’s but a walking shadow, a poor player That struts and frets his hour upon the stage And then is heard no more. It is a tale Told by an idiot, full of sound and fury, Signifying nothing.†(Shakespeare, 87) We see that as Macbeth’s greed grows he does things that make him lonely, and in the end he is all alone with nothing to live for. This helps towards the corruption of Macbeth. Duddy’s greed gets the best of him as he loses Yvette after the injury to Virgil. After Yvette stops seeing Duddy he says, â€Å"Without Yvette the office was a bore. Going out on the road, doing Virgil’s job, was the only peace he knew those days, and heading back for Montreal at two in the morning he always drove as fast he could, sure that Yvette would be home when he got there. Often he woke in the middle of the night, thinking he had heard her on the stairs, but he did not go down to her apartment, and he waited for more than two weeks before he phoned her.† (Richler, 250) We see that as Duddy becomes more selfish, he only focuses on the pursuit of his dream and as he loses Yvette, we see how corrupt he has truly become. Macbeth and Duddy become so greedy because of the pursuit of their dream, in the end it helps corrupt them. Throughout Macbeth and The Apprenticeship of Duddy Kravitz, characters in the lives of Macbeth and Duddy help lead to their corruption, Macbeth and Duddy’s ambition towards their goals help lead to their corruption and the greed they both get from the pursuit of their dreams leads to their corruptions. Characters that are in the lives of both protagonists control the decisions the protagonists make which leads to their corruption. The ambition both Macbeth and Duddy achieve while pursuing their dreams leads to their corruption. The greed both characters obtain on the pursuit of their dream has them feeling all alone and it leads to their corruption. In conclusion, on the way to pursuing their dreams, both protagonists Macbeth and Duddy let characters influence their decisions, which helped Macbeth and Duddy’s ambition grow, which made both protagonists greedy, and in the end, both characters Macbeth and Duddy, become corrupt.

The Summer Of The Falcon Essay -- essays research papers

The Summer of The Falcon Every popular novel must have an interesting story, suitable conflicts, and a theme. In the novel The Summer Of the Falcon, the author Jean Craighead George parallels the maturation of the main character with the teaching of a bird to fly and take commands. June becomes mature and grows form childhood to adulthood, In the end of the story, June is not a child anymore. Neither is the falcon. It has fully grown and has decided to live independently, without any of June's support. The main theme of the novel is maturity, freedom and realizing the cycle of nature. Of these three, maturity is the most important. When the story begins, June is just a little child, and she hates to do any housework. For example, she dislikes dressing up, cooking, and other chores. We can see that in P.19 "June was still rebellious, "Why can't woman be trained to do something else? Beds and dishes are so horribly dull." But finally, by training the falcon, we can see the comparison between June and Zander(the falcon). First Zander is just a little pet for June. With the training by June, and the mistakes that he fall into the river, he grows matured has been well trained. At the same time, June also has been trained by her mother and, watching the things happen to Zander, June becomes mature too. She helped her mother by carrying suitcases and boxes and walked carefully up the stairs to her room,...

Price and Rubbermaid

Abdul Javeed Sociology 300 February 14, 2010 Wal-Mart analysis Wal-Mart can be analyzed using both Structural Function and Social Conflict theory. Structural function theory believes that society is a complex system of interconnected and interrelated social structures each having a function and working together to promote social stability. There is an inherent tendency to balance and equilibrium. The following three points define why Wal-Mart can be analyzed using Structural function theory: They keep their prices low but make profits on high volume and fast turnover. Wal-Mart is most admired for its reputation in cost cutting and low prices. Wal-Mart is known to have very low and cheap prices for their products. It stops the need to go look for a bargain at other stores because we know that we won’t find a better deal elsewhere. This way we not only save money but time and gas too. Driving around to different stores to buy all the products is time and gas consuming. Low cost imports from Asia were vital components for Wal-Mart’s low opening price point strategy. Social Conflict theory believes that society is not integrated but actually full of unequal divisions. It has scarce and limited social resources PWP. It is in constant competition for them and conflict Is the result. Thus the emerging social structures benefit some in obtaining or retaining PWP at the expense of others. The following three points define why Wal-Mart can also be analyzed using Social Conflict theory: America’s best known brand Rubbermaid, maker of plastic containers, garbage bins was virtually in every home in one way or another. Rubbermaid supplied to big chains like Wal-Mart. Rubbermaid was struggling to maintain its ambitious growth targets. Then suddenly the material cost for Rubbermaid increased and hence they had to increase the price of their products. Some retailers agreed with the price increase but Wal-Mart did not. So it was the first signs of declines for Rubbermaid. Wal-Mart pullback was a blow to Rubbermaid and later its plant closed. Close to 1000 jobs were lost at Rubbermaid. Rubbermaid with its reputation of quality was most admired. Wal-Mart with its reputation for cost cutting was most admired. Hence Wal-Mart used its PWP to control Rubbermaid and indirectly let it shutdown. It had power over Rubbermaid and forced it to lower its costs. Rubbermaid couldn’t do it and so Wal-Mart stopped doing business with them, and so Rubbermaid shutdown. Wal-Mart used its PWP and by this a proud American Company was shutdown and many lost jobs. Impact of Chinese export boom has been felt all over USA. Wal-Mart used it PWP to indirectly shutdown a company called Thomson Consumer Electronics which was an American Television Manufacturer. Thomson stated to see a sharp foreign competition; they saw Chinese products being sold at a price that most American manufacturers couldn’t manufacture at. Five electronics sued the Chinese TV manufacturer but was stunned to see that Wal-Marttook the side of Chinese manufacturer. But Thomson plant shutdown and lot of people lost their jobs due to Chinese competition. Wal-Mart used its PWP and was bringing in cheap Chinese imports and so caused American manufacturer hard to keep in competition.

Corrective Essay: Military Bearing and Respect

According to Field Manual 6-22, â€Å"Military Bearing is defined as having or projecting a commanding presence and a professional image of authority†. The United States Army is structured on several values and principles that it upholds, among these are military bearing, discipline and respect. Leaders should be able to make these big decisions with all his confidence projecting out with his military bearing. A leader should look like a leader, disciplined, confident, and has the skills and abilities to persuade and provide their subordinates with the motivation, direction and purpose so as to accomplish a mission without being easily rattled by problems that arises. The Three General Orders of a Soldier, The articles of UCMJ, as well as our own Soldiers Creed illustrates how a military service member should conduct himself or herself on a daily basis, on and off duty. Honor is to live up to all the Army values. Integrity is to do what is right, legally and morally. Be willing to do what is right even when no one is looking. It is our â€Å"moral compass† an inner voice. Army regulations and The Articles of the Uniform Code of Military Justice show us how a military service member should conduct themselves on a daily basis. Military bearing has many components that are involved such as self-discipline, discipline of others, taking appropriate actions for events or taskings, addressing superiors appropriately and dependability. Not just one thing can prove you have military bearing its takes being a professional and and a leader in all aspects of life to prove that you have military bearing. Self-discipline means that you have the ability to control yourself. If you do not have self-discipline you may be viewed as hot headed and unreliable. If you cant help maintain discipline of others it shows poor leader ship therefore making the unit from the lowest level to the highest level. Taking appropriate actions for events or taskings means that in the event that something bad happens contact the chain of command and the appropriate authorities so the situation can get handled. Dependability is a major aspect of military bearing. Without dependability, one can neither perform properly in the workspace nor be depended upon by their coworkers, or chain of command to carry out their military duties adequately. A military member is required to be punctual, and reliable. Duty requires a willingness to accept full responsibility for your actions and for your subordinate's performance. It also requires a leader to take the initiative and anticipate requirements based on the situation. Duty means accomplishing all assigned tasks to the best of your ability. The proper and faithful performance of duty is the standard. The value and efficiency of the soldier is measured, and the measure of his efficiency and value is not determined by the prominence of the duty which he performs. Military bearing is to conduct yourself with dignity and in such a manner to reflect credit upon the armed services. Military bearing exists when this individual is proud of their military service. When you exhibit military bearing you are showing lower enlisted soldiers how to act and giving them an example to follow. Knowing how to properly march, stand at attention, parade rest, as well as all other facing movements establishes one’s ability to follow orders precisely. A lot of self-discipline comes with having good military bearing, which explains and reinforces the necessity to have it. Not everyone has good military bearing. Military bearing and respect are something that you have to work on and maintain control of, you can earn it but if you do not work on a maintain control of it then you will lose the respect or bearing you may have earned. Having good military bearing means you are tactful and polite while also being neat in appearance and can carry out the highest level of professionalism. It's very important to follow directions, or else the world would be in chaos. Respect, especially in the Army is a very important value to live by. It is much more than just talking kindly and listening to someone. It is the process of taking into consideration someone’s emotions, feelings and needs. It is showing someone that you value their time; that you care what they have to say. Behavior and attitude will allow the person demanding respect to feel that respect. When we respect each other, there are fewer conflicts. Respect is not only shown verbally, but also by one’s behaviors and actions. If someone you respect asks you to do something, you should do it immediately and without hesitation. You should do it quickly. Earned respect builds a stronger relationship between people, can be more specific then demanded respect, and is more stable than demanded respect. Also, true respect must be built on experience, and therefor it is illogical to instantly demand it. Earned respect builds a stronger respect and a stronger relationship between people. So you should always be respectful to others so they will treat you the way you want to be treated.

History Of The Aircraft Propeller Essays - Propellers, Aerodynamics

History Of The Aircraft Propeller Essays - Propellers, Aerodynamics History Of The Aircraft Propeller History of the Propeller The aircraft propeller looks like a simple mechanism to the uneducated individual. To the educated, an aircraft propeller represents the highest sophistication in aerodynamics, mechanical engineering and structural design. This report will touch on the history of the propeller, from early pioneers/experiments, advancement during/after the war, all the way up to current applications of the propeller. The creation of the propeller can be traced back to Leonardo da Vinci. Da Vincis helical screw helicopter is believed to be the ancestor of the air propeller and the helicopter rotor. The first idea of a propulsive airscrew, however, belongs to J.P. Paucton, a French mathematician. Paucton envisioned a flying machine that had two airscrews, one for propulsion and the other for sustaining flight. The idea of using an airscrew for propulsion was utilized during the late 1700s to early 1800s. Only after experimentation did the inventors conclude that more propulsive power could be obtained by merely straightening out the surface of the airscrew blades. Attempts to utilize the straight blade propeller were made by balloonists. These contraptions were quite strange and hardly fulfilled their purpose of actually propelling the balloon. The basic propeller had evolved from the simple concepts of da Vinci, and was slowly becoming an effective means of aerial propulsion. To reach the next pla teau of flight an increased knowledge of the propeller would be needed, and the mysteries of the propeller and mechanical power would need to be solved. These substantial tasks remained for aviations pioneers to tackle during the 19th century. Throughout the 19th century, aviation pioneers explored and tinkered with the concepts of flight to design a viable airship. Some pioneers tried to transform the balloons into navigable cigar shaped airships by experimenting with sails, propellers, and paddlewheels but all produced limited results. Other experimenters, who were convinced that man flight should have wings, worked to establish basic principles in aerodynamics, flight stability and control, as well as propulsion. Controlled mechanical flight came on August 9, 1884. Charles Renard and A.C. Krebs flew the airship La France on a closed circuit from Chalais-Meudon to Villacoublay and back in 23 minutes. The airship La France was powered by a 9 horsepower electric motor that drove a 23ft diameter propeller and reached a speed of 14.5 mph. This flight was the birth of the dirigible, a steerable, lighter-than-air ship with adequate propulsion. Another important milestone in aviation, was the understanding of aerodynamics. Sir George Cayley, a British theorist, was acclaimed as the father of aerodynamics. He established a solid foundation of aerodynamic principles that were essential to the success of other pioneers. In 1875, Thomas Moy created a large model that had twin 12ft propellers with 6 blades each! Interestingly enough these blades could be adjusted to produce maximum thrust under certain conditions, an early recognition of the need for changing blade pitch. Without a doubt, the most expensive and spectacular project of its time was that carried out by Sir Hiram Maxim. His numerous experiments with propellers, culminated in the construction of a huge, four-ton biplane in 1890. This contraption was powered by two 180hp steam engines that each drove propellers 17ft, 10inches in diameter and weighing 135lbs. The two-blade propellers, inversely tapered and squared at the tips 5 ft wide, were made of American Pine, planed smooth, covered with glued canvas and stayed to the propeller shafts with steel wire to handle the high thrust loads. These massive propellers produced 1,100lbs of thrust each during full power while rotating at 425rpm. Maxims jumbo creation didnt last long however, it jumped the test track and suffered extensive damage. Hands down, the most influential aviation pioneers were the Wright brothers. They had concluded that a propeller was simply a whirling wing, but didnt have the appropriate information to consult when comprehending the fundamental principles of blade shape and motion. This dilemma made designing the propeller one of the Wright brothers most challenging problems. Despite the lack of previous information to consult, the brothers were able to learn, through investigation and trial/error, that large propeller diameters would produce high thrust for a given power input. The brothers also determined that high torque produced by large, slow turning

Peets Coffee and Tea

Peets Coffee and Tea Industrial background Peet’s Coffee and Tea is a restaurant with international operations across the world. With its headquarters located in California, the business has a chain of coffee houses located at various parts of the world. The restaurant business deals in a range of products consisting of diversified coffee and tea beverages.Advertising We will write a custom proposal sample on Peet’s Coffee and Tea specifically for you for only $16.05 $11/page Learn More Problem statement Following the recent business evaluation, there has been a need to establish strategies that will propel the company towards success. In this regard, the following strategies will be included in the company’s marketing proposal. New marketing strategies According to Ataman, Harald and Carl, Peet’s Coffee and Tea restaurant requires new marketing strategies that are effective in a food and beverage industry (866). The use of a suite of services and loy alty programs among others is deemed an effective marketing strategy. Suites of services Customer-friendly suite of services includes installation of free internet services inside the restaurant. When customers access free Wi-Fi internet connections, they would be happy to spend time and enjoy coffee and tea for hours. This means that free internet connection requires installation of electrical cables near the coffee tables for laptop connectivity. Another form of a suite of services includes book live entertainment, where customers engage in poetry reading and other forms of readings that complement relaxation. People who prefer taking coffee and tea do so for purposes of relaxation. Suites of services offer an ambient environment that promotes relaxation mood in a coffee and tea restaurant. Moreover, the suite of services may be viewed by customers as value additional services. This strategy will promote sales once regular customers invite their friends to see the difference (Atam an, Harald and Carl 869). Loyalty programs Loyalty programs are considered as incentive programs for loyal customers (Ataman, Harald and Carl 871). In this respect, Peet’s Coffee and Tea restaurant will use punch cards redeemable for free coffee drinks and snacks after every 10th cup of coffee at any of the business restaurants. In this regard, the loyalty program is deemed to encourage more loyal customers to visit the restaurants and enjoy free drinks.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This program increases sales volume and promotes business-customer relationship (873). Another form of loyal program is to have punch cards that track a client’s amount of purchases done at any of the business restaurants. This would be used to determine discounts given to such loyal clients, as well as the value of freebies given to same customers. On-premises adver tising Advertising is integral for any restaurant business, especially a coffee and tea business. The current Peet’s Coffee and Tea restaurant is to distinguish itself from other competitors through on-premise advertising. This means that the business needs to have creativity in having large windows, glass doors, exotic paintings and interior designs. The set-up of the sitting area is critical on how people view the business premises compared to other competitors with similar products and services. The visibility of the restaurant premises from outside is important. This means that the organization management has to make sure all other restaurant’s outlets are located at highly-visible locations. Promotional advertising In order to boost sales, it is important to incorporate sales promotion initiatives after every 4 months. A better way to ensure promotional advertising takes effect is placing coupons at local daily newspapers (876). To capture the attention of interne t users, the same can also be replicated on social media sites like Facebook and Twitter. Promotional advertising is critical in ensuring that the restaurants experience new visits from potential customers. Sales programs Peet’s coffee and Tea restaurant requires a sales program that seeks to promote the business from various perspectives. An example of sales programs would be special events like music events. Inviting artists in the music industry would be crucial in holding live performances at restaurant entertainment halls. This will promote the popularity of artists, as well as that of the restaurant business. Pricing strategy With a need to have repeat business as an attractive profit margin, establishing effective pricing strategies is imminent. Peet’s Coffee and Tea restaurant will use penetration pricing, promotional pricing, competition pricing and premium pricing strategies (880).Advertising We will write a custom proposal sample on Peet’s Cof fee and Tea specifically for you for only $16.05 $11/page Learn More Penetration pricing strategy Peet’s Coffee and Tea restaurants products and services are known as high quality products, but will be offered at a lower price while entering new markets. This strategy will aid the restaurant business in countering harsh competition from other industrial players. Promotional pricing This pricing strategy is a long-term initiative used to attract potential customers. In this regard, the restaurant business will sell some of its products at a lower price without getting significant profits. This strategy is deemed to attract customers to access and explore other products and service provide by the business. Promotional pricing entails the use of discounts like price and product discounting. Competition pricing This strategy is focused to counter competitor’s prices. The business will identify prices of similar products and services from other competitors and provide a lower price on the same. This strategy can deliver narrow profits, but in long-term can be effective in neutralizing competition. Premium pricing Coffee and tea business are common among middle income earners and the wealthy because of the prestige and luxurious services from the businesses. In this regard, Peet’s Coffee and Tea restaurant business will target high-end consumers by providing high-quality products and services at premium prices. This strategy delivers high profit as it targets high spender with premium prices. Marketing programs Peet’s Coffee and Tea will establish a marketing program with an annual budget of $500,000. The marketing program will be responsible for the establishment and implementation of the mentioned strategies. Strategic alliance Peet’s Coffee and Tea restaurant business requires more than marketing strategies to succeed in a highly competitive industry. The business requires strategic alliances such as human reso urce, reliable suppliers, financial institutions and distributors. In this regard, the business requires having strategic pool of personnel as human resource. The department in charge of human resource management will have policies on hiring qualified personnel, general management, training and development of the same (877). In addition, the business will have strategy alliance with suppliers of essential supplies like coffee beans and food stuffs. A policy on supplier selection is critical for a strong-supplier relationship.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Peet’s Coffee and Tea business operates in perishable products and having reliable suppliers is necessary for business success. The business capacity to distribute determines the decision on the mode of distribution of its products and services to its outlets. In this regard, the company can outsource distributorship of its products from distribution vendors if does not have the capacity to do so. Financial strategic alliances with credible creditors are essential for a business survival. In this respect, the business requires partnership for financial stability with local banking institutions. The financial institutions are helpful in terms of credit control measures and financing new ventures. Auditing financial portioning and financial consultations of the business requires an independent auditor like bank institutions. Ataman, M. Berk, Harald J. Van Heerde, and Carl F. Mela. â€Å"The long-term effect of marketing strategy on brand sales.† Journal of Marketing Res earch 47.5 (2010): 866-882. Print.

Passive Periphrastic Latin Construction

Passive Periphrastic Latin Construction The passive periphrastic construction in Latin expresses the idea of obligation of must or ought. A very familiar passive periphrastic is a phrase attributed to Cato, who was bent on destroying the Phoenicians. Cato is said to have ended his speeches with the phrase Carthago delenda est or Carthage must be destroyed.There are two parts to this passive periphrastic, one adjectival and one a form of the verb to be. The adjectival form is the gerundive - note the nd before the ending. The ending is, in this case, feminine, nominative singular, to agree with the noun Carthago, which, like many place names, is feminine.The agent, or in Catos case, the person who would be doing the destroying, is expressed by a dative of agent. Carthago____________Romae__________________ delenda estCarthage (nom. sg. fem.) [by] Rome (dative case) destroyed (gerundive nom. sg. fem.) to be (3rd sg. present) Eventually, Cato got his way. Heres another example: Marc Antony probably thought: Cicero____________Octaviano__________________ delendus estCicero (nom. sg. masc.) [by] Octavianus (dative case) destroyed (gerundive nom. sg. masc.) to be (3rd sg. present) See Why Cicero Had to Die. Index of Quick Tips on Latin Verbs Types of Latin VerbsLatin SupineLatin Verb EndingsLatin InfinitivesLatin Verbs - Internal Thematic VowelLatin Verbs - Person and NumberLatin Verbs - Prepositions in VerbsLatin Verbs - Sequence of Tenses in Indirect DiscourseLatin Words - Where Do You Add on Endings?Passive Periphrastic

Construction Site Administration Article Example | Topics and Well Written Essays - 1000 words

Construction Site Administration - Article Example They keep a check on these activities and deal their clients in their own intellectual manner. Many successful organizations have discovered the impact of "projects" on the success of the enterprise (Lewin, 2000), and have acknowledged "Production Management in Construction" as a distinct and valuable discipline. What many organizations yet to recognize though, is the importance of implementing Production Management in Construction under the same structures and centralization that has become the paradigm for most other disciplines. The increasing emphasize and importance being placed on Production Management in Construction today and the growing complexity of the function and roles of the Production Manager makes it necessary for us to develop a better understanding about the various processes of Production Management in Construction, how the processes and management approaches vary for different project types and how Production Managers can become more effective at their roles. Production managers manage and coordinate the resources and activities required to produce billions of goods and services every year throughout the world. Although their duties vary from the different kinds of production they are responsible for, production managers still share many of the same major responsibilities. These responsibilities include production scheduling, staffing, procurement and maintenance of equipment in case of industrial production, quality control, inventory control, and the coordination of production activities with those of other departments.Depending on the type of production, the production process consists of subsections of production management that include planning, engineering, quality control, administration, and personnel training. The planning process consists of implementing, organizing and controlling production and coordinating operations. The engineering process involves selecting the tooling and production methods for the organization, planning the utilization of human resources, determining production costs and directing productivity-improvement projects. Quality control is a very important part of production management and involves organizing and directing a quality control department. Then there is administration process that consists of planning and managing an operating budget and accounting for purchases, stocks and material resources. Last but not least there is the personnel training that involve organizing and directing a full training department. The primary goal of production managers is planning the production schedule within budgetary limitations and time constraints. In addition to quality assurance, these are the single two most important aims of any production manager. Production managers also must monitor product or service standards.

Investment Appraisal Project Essay Example | Topics and Well Written Essays - 2000 words

Investment Appraisal Project - Essay Example WACC=wdkd(1-T)+wpkp+wsks Where   Kd = interest on debt   Kp = cost of preference shares   Ks = cost of shares and retained earnings.   WACC is calculated by multiplying the cost of equity by the market value of the equity and cost of debt by the market value of the debt. Cost of equity can be defined as the minimum rate of return that a company must generate and offer to their investors in order to provide a return on their investment and for assuming some level of risk. If the company does not offer this risk to the investors, there is a chance that the shareholders might sell these shares in the market. Selling of the company shares can be interpreted as a negative sign for the financial outlook of the company and will put a downward impact on the market value of the company. Cost of company’s equity can be calculated through ‘Dividend Growth Model’ and ‘Capital Asset pricing model.’ The formula for dividend growth model is as follows. E = D o Ke - g Where E is the market value of the equity, Do is the recent dividend paid or the dividend projected for the next year, Ke is the cost of the equity and g is the growth rate of the dividend. The dividend growth model assumes that the dividend grows in perpetuity at a definite rate. This growth rate can be computed by observing the historical dividend pattern of the company and calculating the growth rate through simple discount rate formula. Cost of debt is actually the rate at which the present value of the interest payments and redemption amounts equals the current market value of the debt. The following formula further clarifies. Where M is the market value of the bond currently on which it is being traded in the market, i is the interest payment and kd is the rate of return required by the debt holder. From the formula it can easily be deduced that the market value of any bond is the present value of the interest payment. But the above formula is only applicable in the c ase of debt having maturity till perpetuity. In case tax is involved, the interest is taken after tax. Cost of debt is basically the internal rate of return. As provided in the given information, the company’s debt equity ratio is 50%, which means that 50% of its operations are financed through debt and the other half is through equity. The company has available cash balance of ?450,000 and thus, in case the company opts to purchase any of the buildings, it will have to issue bonds by acquiring more debt. Since the company anticipates that the interest rates are likely to be increased in the future, it would be prudent to raise more funds through equity in order to curtail the impact of increased finance charge on the profitability of the company. The project under consideration requires a careful estimation of all the relevant costs and revenues; a misjudgment in the forecast will cause an error in the project net present value, which might result in the acceptance of a proj ect which is not financially viable. CALCULATION BASED ON DISCOUTNED CASHFLOW First, consider the building A which costs ?1,112,000. The following table presents the calculation of the Net Present Value (NPV) of the particular investment decision. Item Amount in ? '000 Years Now 1 2 3 4 5 6 7 8 9 10 Cost of the site (1,112) Cash in-flow